A linguistic chameleon,
I am fluent in infinite brand voices. I speak passionate non-profit, calculated-but-personable financial, humble-brag tech disrupter, and yes, even the coveted snarky, irreverent millennial (lolz). I name companies and products, craft concise headlines, mission statements and app-copy, devise page-takeovers, and even once convinced a client to hire actors to protest their own product at a tradeshow. (I call this tactic “staging a faux-test.”) It created quite the buzz.
In short, I do whatever it takes to help my clients connect with their people. And I have a blast doing it.