Wow, was it hard to sell this spot. But after a good deal of persuasion, and thanks to a great relationship with our client, we got the go ahead. They even let me compose and perform the music.
In addition to some nice words from Adweek and Mediapost, this spot snagged a GOLD at the Cleveland Addy's.
"On to a better place."
The Music Settlement Print/Digital
The Music Settlement was founded on the idea that music can be a universal language capable of transcending color and creed. So when they decided to open a brand new west side campus, we had the difficult task of promoting that message of inclusivity while tip toe-ing an extraordinarily charged political climate.
Playing off of lady liberty’s “give me your tired, your poor, your huddled masses yearning to breathe free”, and using real students from their early childhood education program, we made a statement that was uniquely TMS. Even better - that statement became their mantra.
Key Navigator Product Tutorial
The problem with product demo is, it relies too much on products.
Key Bank needed an informational demo video for the rollout of their new commercial banking platform, Key Navigator. Knowing that 60+ seconds of commercial banking app demo would likely put their customers to sleep, I wrote a product demo script as much about the end user as the product itself. The result: zero sleepy customers and some new business for the agency.
Ohio Lottery Integrated Campaign
The Ohio Lottery approached us with a shoestring budget and a simple request - create 3 tv spots to let the public know that we've got new scratch offs.
The funds available didn't allow for true principle actors with extensive lines (or even visible faces) so we had to create spots that could work based on story and props alone. By injecting some humor and much needed drama into these simple "announcement" ads, we created a series of memorable spots within a format that could be used indefinitely.
Bad Discovery: ___________.
Good Discovery: New Instants from the Ohio Lottery.
The client was thrilled with the result. And what began as a one off series of spots grew into a year long campaign that ultimately included 6 TV spots, 4 radio spots, 3 digital billboards and a bus wrap.
Ohio Lottery Instants - Evil Toy
Ohio Lottery Instants - Lawn Ornament
Ohio Lottery Instants - Fluffy
Ohio Lottery Instants - Bus Wrap
Ohio Lottery Instants - "Big Doug" Radio
Nestle PSL Print
Had some fun with these print pieces for Nestle.
And by the way - as far as PSLs go, this one's in a league of its own.